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The Comprehensive Guide to Content Marketing Analytics and Metrics

The single most perplexing question for anyone in content marketing is: How do I measure the effectiveness of my content marketing? More often than not when asked this question, marketers fall back on soft marketing metrics like “page views” and “shares,” or anecdotes about how their content is working by way…

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Popular Articles

The Comprehensive Guide to Content Marketing Analytics and Metrics

The single most perplexing question for anyone in content marketing is: How do I measure the effectiveness of my content marketing? More often than not when asked this question, marketers fall back on soft marketing metrics like “page views” and “shares,” or anecdotes about how their content is working by way…

Read More